Each year, more than 1,700 riders, along with countless volunteers, unite around one goal: supporting those affected by cancer.
For one rider, that purpose is deeply personal.
Mason Peters is an ATCO employee, whose journey with the Tour began in 2017, when her dad was diagnosed with kidney cancer.
Tragically, he passed away in 2018. But the meaning of the ride, and what it represents to her family, stays with her.
“Knowing how important this event was to him and to my family, I make sure to come out every year that I can.”
That connection is what makes the Tour more than just a ride. It is a community built on shared purpose, lived experience and a desire to make a difference.
Taking on the ride itself was a personal challenge. She had never ridden 100 kilometres before and wasn’t sure she could do it. But the support from her ATCO colleagues made all the difference.
“With everyone around, it’s really motivating. It helped me get across the finish line.”
That sense of encouragement defines the Tour experience. Riders, volunteers and supporters all contribute to an environment where people feel supported to push themselves and show up for one another.
It is also a cause that resonates with nearly everyone. As Jim Landon, President of ATCO Frontec, shares, “This is something everyone can relate to. When we talk to people about it, everyone is interested and supportive.”
Within ATCO, colleagues show up as riders, volunteers and supporters, creating a strong sense of community.
“This event means a lot to my family and to my dad. I know if he was here, he’d be riding with us too,” says Mason.
Stories like hers bring the Tour Alberta for Cancer to life, powered by purpose and strengthened by community.
With partners like ATCO riding alongside participants every step of the way, that impact continues to grow.
Support the Alberta Cancer Foundation and Pedal for More Hope.
Check out Team ATCO’s fundraising page for Alberta Cancer Foundation to donate or join their team in 2026.
