
When giving back becomes personal: Elise Bieche rides for more time
“Stage 3 was 2025. A second chance is 2026. That’s why I ride. This is personal.”

“Stage 3 was 2025. A second chance is 2026. That’s why I ride. This is personal.”

“None of us know when cancer might become part of our story.”

You never think it’s going to happen to you. Until it does. After being diagnosed with cancer, Keyera’s President and CEO Dean Setoguchi made a commitment, not just to himself and his surgeon, but to others across Alberta.

From first-time riders stepping outside their comfort zones to lifelong friendships formed on the road, John Merrett has seen the power of community firsthand.

Cancer doesn’t show up as a statistic. It shows up as someone you know. A name you recognize. A call you don’t expect.

Suncor employees have been riding for over a decade, and now, in their second year as a Northern Lights sponsor, Suncor’s involvement continues to grow.
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